Color Matters Blog
Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?
Pink: The Color of Shock and Awe - Olympics 2012
How daring! The official color of the 2012 Olympics is pink. Maybe we can finally see beyond the stereotype and consider the many personalities of this compassionate color.
Shocking, yes. "Whoa. Pepto Bismol threw up everywhere," so said one critic. Others protest the girliness of pink for such a muscular event. On the other hand, these London pinks are as vibrant, visionary, and awe-inspiring as the Olympic event itself.
It's a surprising visual adventure: From the arena's walls to the logo and ticket designs, a deep "magenta" and a bubble gum pink are everywhere. And for the first time in Olympics history, the hockey field at Olympic Park is an electric blue surface with a hot pink border.
Yes, there are times when conservative colors are wise; but there are times when wild colors are brilliant. I vote "Bravo" on this one. What do you say?
The colors of the Olympics are seen through the filter of video and television technology. (The latter tends to shift to the bluer tones). It's all a matter of degrees of "pinkness." In pursuit of the true hue, I googled "Pantone color Olympics" 2012 and got nothing.
If you know the Munsell, Pantone, or paint color specifications, please comment.