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Welcome!

We hope you enjoy the new design of the Color Matters web site. We've revised the navigation and added many new pages.

Color Matters Blog 2008
New! Subscribe to RSS Feed
Old Blog Archives: June - Red Magic | April- May - Gagging on Green? | Jan-Feb - Reinventing Color

New ! Is Black a Color? Is White a Color?
Answers to one of the most hotly debated topic about color.

Are You Color Blind?
A new page about Color-Blindness

New : Color Matters for Kids
Are School Buses Yellow?
How Animals See Color
... and more fun topics!

Newsletter
The latest color trends
Do men and women see the same colors?

Color Vision for Mice
A scientific study reveals that a gene can give animals new color vision.

Global Color Survey
Does red make you happy? Tell us!

The Color Matters eBook
Now available as a PDF for you to use at your convenience.
Download immediately.

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.

When used in the right ways, color can save on energy consumption. When used in the wrong ways, color can contribute to global pollution.

As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions.

Explore : The concept of color can be approached from several disciplines: physiology, psychology, philosophy, and art. See the "How Color Affects Us" pages for an exploration of color. You may also want to use the powerful Search engine .... just use the link at the top right column of this page.

Interact: The Color Matters web site also gives you the opportunity to speakup about color. Visit the Bulletin Board and take the Global Color Survey. After you take the survey you'll get the global results.

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