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Color and Vision Matters
The human eye can see 7,000,000 colors. Some of these are eyesores. Certain colors and color relationships can be eye irritants, cause headaches, and wreak havoc with human vision. Other colors and color combinations are soothing. Consequently, the appropriate use of color can maximize productivity, minimize visual fatigue, and relax the whole body. Which color is the worst offender?
On the other hand, since yellow is the most visible color of all the colors, it is the first color that the human eye notices. Use it to get attention, such as a yellow sign with black text, or as an accent. Have you noticed yellow fire engines in some cities? Finally, yellow is a wonderful color, the most cheerful of the spectrum. And yellow is a symbol of the deity in many global religions. Some tips for practical application:
Perhaps you've used this phrase to mean that you're so angry that you literally see red. Here's a test to see if you really see red. And it will be a bit of magic because you will see the invisible. Instructions: Begin!
Did you see red? What did you see? You are not hallucinating. You saw an "after image" and there is a very scientific explanation for it: Your eye is filled with 250,000 color decoding cones. The 83,000 cones that are used to decode red became over stimulated when you focused on the red rectangle. These red-sensitive cones adapted and lost their sensitivity. (Like other primary sensory cells, they stop firing if bombarded for too long with a stimulus.) Note: Scientists have noted that after-images are caused by a depletion of certain chemicals in the sensory cells - the rods and cones of the eye. For another test, click here. Here are some practical examples of how colors cause visual fatigue:
What happens when chickens see red? A company* that markets red contact lenses for chickens (at 20 cents a pair), points to medical studies showing that chickens wearing red-tinted contact lenses behave differently from birds that don't. They eat less, produce more and don't fight as much. This decreases aggressive tendencies and birds are less likely to peck at each other causing injury. A spokesman said the lenses will improve world egg-laying productivity by $600 million a year. (Perhaps everything looks red and they cannot distinguish combs, wattles, or blood. Or ...perhaps the chickens are happier because they're viewing the world through rose colored glasses.) * Animalens Inc. of Wellesley, Mass Here's a second test. Once again, follow the same instructions: 1. Make sure the image below fills your computer screen. Begin!
What did you see? Did you see a grey star on the white square.? If you didn't, reread the instructions, and take the test again. Make sure you are close enough to the image. This time the issue is color contrast. The difference between white and black creates excessive activity in the eye's ability to adjust to dark and light - and this fatigues the eye. The same thing happens when you try to read white papers on a black or dark desk. Here are some practical examples: The scientific explanation is as follows: If you're in a commercial situation, consider hiring a professional interior designer who focuses on both visual ergonomics and aesthetics to create a more positive and productive interior environment. Advertisement Questions? Color Matters is a registered trademark of J.L. Morton. Graphics and Text: Copyright (c) 1995-2008, J.L.Morton, All rights reserved |
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