Color Matters Blog
I love interviews with the press because there’s always one challenging question that requires a good answer. Last week, the interviewer asked, “How do you get your color consultation projects?” I replied that half the time, there’s a color disaster underway and someone contacts me. Typically, “the boss” has chosen his or her favorite color for the logo (or the product, packaging, etc.) and a member of the staff senses that there is something terribly wrong with the choice.
The recent controversy surrounding the aboriginal costumes worn by Russian ice dancers Domnina and Shabalin raises questions of cultural theft, authenticity of the steps, and appropriate costumes. Some Australian aboriginal leaders have claimed that the pair’s brown-toned costumes adorned with leaves and white aboriginal-style markings were offensive and far from authentic. On the other hand, the Russian duo’s coach explained that the term "aboriginal" translates from Latin language and means "from the beginning" and that they tried to represent a picture of the time when aboriginal people were in the world - with no reference to any country or custom. Nevertheless, in spite of changing the hue of their original costumes from a dark brown (intended to make their skins look darker) to a paler shade, which better matched the Russians' natural skin tone, the controversy still rages.
"Monkey Butt Red" and "Flaming Fuchsia" made the news recently - at least in the automotive industry. These are the names of colors created by Toyota and Dodge for the debut of their elite sports cars. Consider the possibility that these colors and their names were intended to generate a lot of press.