Color & Design
See the "Color & Design" pull down menu at the top of this page for all the design pages . . . or check out the featured pages below.
Basic Color Theory
The three most important things about color today.
Really easy and logical guidelines for color.
Are Black & White Colors?
If you say that black is not a color, this article will make you right!
If you say white is not a color, you'll also find out why it is (and isn't) a color.
Take the Global Color Survey.
When you're finished you'll find out what 130,000 people from all over the globe said about colors.
Learn online in two hours time ... or less!
More Articles about Color Design and Marketing
What is a color trend? Where do they come from? Does a color trend really matter in the 21st Century? Explore some answers at Color Trends
People see color before they absorb anything else.
Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding
Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights
More about Color & Design
Who Owns Hues
Could all the colors of the rainbow be confiscated in a marketing war?
Color for E-Commerce
Tips for designing successful sites
Historical Color Matters
Architecture in Hawaii
Where to Study Color
A long list
Color, the Chameleon of the Web
Color Design eBooks
from the author of Color Matters
Also from Color Matters
We just launched two new online courses about color for logos and branding. Learn how to empower your brand with color in two hours time or less. See "Color Harmony for Logos and Branding" and "Color Psychology for Logos and Branding".
Tape the power of color in this online course from Color Matters.