• Color

Color & Design

See the "Color & Design" pull down menu at the top of this page for all the design pages . . . or check out the featured pages below.

Easy color theory for today!

Basic Color Theory

The three most important things about color today.
Really easy and logical guidelines for color.


Is white a color? Is black a color?

Are Black & White Colors?
 If you say that black is not a color, this article will make you right!
If you say white is not a color, you'll also find out why it is (and isn't) a color.


The Global Color Survey

Take the Global Color Survey.
When you're finished you'll find out what 130,000 people from all over the globe said about colors.

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Learn online in two hours time ... or less!

 More Articles about Color Design and Marketing

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What is a color trend? Where do they come from? Does a color trend really matter in the 21st Century? Explore some answers at Color Trends


Color Branding: Yahoo and Google

People see color before they absorb anything else.

Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. Find out more about why color matters in our new article: Color & Branding

Does John Deere own green? Does Barbie own pink? What are the legal rights to colors?

Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights


More about Color & Design

Computer Colors

Computer Colors
Computer Color Matters - Is Your Computer Color-Blind?

Who Owns Hues
  Could all the colors of the rainbow be confiscated in a marketing war?

 Color for E-Commerce
  Tips for designing successful sites

True Color: Metamerism
How color mutates

Historical Color Matters
  Architecture in Hawaii

Where to Study Color
  A long list

Color, the Chameleon of the Web

Color Design eBooks
  from the author of Color Matters

Quirks of the Color Quest

Also from Color Matters

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Download in seconds.


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We just launched two new online courses about color for logos and branding. Learn how to empower your brand with color in two hours time or less. See "Color Harmony for Logos and Branding" and "Color Psychology for Logos and Branding".


Foolproof Color Formulas for Interior Design
Tape the power of color in this online course from Color Matters.


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Color Matters is a registered trademark of J.L. Morton.
Graphics and Text: Copyright (c) 1995-2024, J.L.Morton, All rights reserved

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